INFORMATION COLLECTION AND USE
- Information Collection. We collect
information from you in several different ways on this Site. One
goal in collecting personal information from you is to provide an
efficient, meaningful, and customized experience. For example, we
can use your personal information to:
- help make this Site easier for
you to use by not having to enter information more than once.
- help you quickly find
information, products, and services.
- help us create content on this
Site that is most relevant to you.
- alert you to new information,
products, and services that we offer.
(a)
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Registration and Ordering.
Before using certain parts of this Site or ordering
products, you must complete an online registration form.
During registration, you will be prompted to provide to us
certain personal information, including but not limited to
your name, shipping and billing address(es), phone number,
email address, and credit card number. In addition, we may
also ask you for your country of residence and/or your
organization's country of operation, so we can comply with
applicable laws and regulations, and for your gender. These
kinds of personal information are used for billing purposes,
to fulfill your orders, to communicate with you about your
order and our site, and for internal marketing purposes. If
we encounter a problem when processing your order, we use
the personal information to contact you.
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(b)
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Email Addresses. Several
locations of the Site permit you to enter your email address
for purposes including but not limited to: to register for a
free shoe giveaway; to request us to notify you when we
receive a new brand, new product style, or product size; to
sign up for our email newsletter and special offers; or to
sign up for the Zappos.com Shoe Digest. Your participation
in a contest is completely voluntary, so you have a choice
whether to participate and disclose information to us. We
use this information to notify contest winners and to award
prizes. We may post on our Site the names and cities of
contest winners.
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(c)
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Cookies and Other
Technology. Like many sites, this Site employs cookies and
web beacons (also known as clear GIF technology or
"action tags") to speed your navigation of the
Site, recognize you and your access privileges, and track
your Site usage.
(i)
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Cookies are small
pieces of information that are stored as text files
by your Internet browser on your computer's hard
drive. Most Internet browsers are initially set to
accept cookies. You can set your browser to refuse
cookies from web sites or to remove cookies from
your hard drive, but if you do, you will not be able
to access or use portions of this Site. We have to
use cookies to enable you to select products, place
them in an online shopping cart, and to purchase
those products. If you do this, we keep a record of
your browsing activity and purchase. THIS SITE'S
COOKIES DO NOT AND CANNOT INFILTRATE A USER'S HARD
DRIVE TO GATHER A USER'S CONFIDENTIAL INFORMATION.
Our cookies are not "spyware."
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(ii)
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Web beacons assist
in delivering cookies and help us determine whether
a web page on this Site has been viewed and, if so,
how many times. For example, any electronic image on
this Site, such as an ad banner, can function as a
web beacon.
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(iii)
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We may use
third-party advertising companies to help us tailor
site content to users or to serve ads on our behalf.
These companies may employ cookies and web beacons
to measure advertising effectiveness (such as which
web pages are visited or what products are purchased
and in what amount). Any information that these
third parties collect via cookies and web beacons is
not linked to any personal information collected by
us.
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(d)
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Log Files. As is true of
most web sites, the Site server automatically recognizes the
Internet URL from which you access this Site. We may also
log your Internet protocol ("IP") address,
Internet service provider, and date/time stamp for system
administration, order verification, internal marketing, and
system troubleshooting purposes. (An IP address may indicate
the location of your computer on the Internet.)
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(e)
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Age. We respect children's
privacy. We do not knowingly or intentionally collect
personal information from children under age 13. Elsewhere
on this Site, you have represented and warranted that you
are either 18 years of age or using the Site with the
supervision of a parent or guardian. If you are under the
age of 13, please do not submit any personal information to
us, and rely on a parent or guardian to assist you.
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(f)
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Product Reviews. You may
choose to submit a product review. If you post a review, we
will ask for your email address and geographic location. If
you submit a review, your geographic location will be
visible to other users (your email address will be kept
private). Also, any personally identifiable information that
you submit as part of the review can be read or used by
other visitors to the Site. We are not responsible for any
personally identifiable information that you choose to
submit as part of your review. We believe you can post a
helpful review without disclosing any personal information.
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(g)
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Bizrate Reviews. Bizrate.com
is an independent company that permits shoppers to rate
their experiences in visiting and shopping at online stores
such as Zappos.com. After placing an order at Zappos.com,
you may receive the opportunity to provide feedback on your
experience. This choice is optional and will not affect your
order or service from Zappos.com, whether or not you choose
to provide feedback. Your feedback is collected by
Bizrate.com, not Zappos.com, and is governed by their
privacy policy, available at http://shop.bizrate.com/content/privacy.html
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- Information Use and Disclosure.
(a)
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Internal Use. We use your
personal information to process your order and provide you
with customer service. We may internally use your personal
information to improve our Site's content and layout, to
improve our outreach and marketing efforts (including
marketing our services and products to you), and to
determine general marketplace information about visitors to
this Site.
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(b)
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Communications with You: We
will use your personal information to communicate with you
about our site and your orders and deliveries. Also, we may
send you a confirmation email when you register with us. We
may send you a service-related announcement on the rare
occasions when it is necessary (for example, if we must
temporarily suspend our service for maintenance.) Also, you
may submit your email address for reasons such as to
register for a free shoe giveaway; to request us to notify
you when we receive a new brand, new product style, or
product size; to sign up for our email newsletter and
special offers; or to sign up for the Zappos.com Shoe
Digest. If you submit your email address, we use it to
deliver the information to you. We always permit you to
unsubscribe or opt out of future emails (see the opt out
section, below, for more details). Because we have to
communicate with you about orders that you choose to place,
you cannot opt out of receiving emails related to your
orders.
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(c)
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External Use. We want to
provide you with excellent service and to offer you a great
selection - we primarily sell merchandise, not information.
We do not sell, rent, trade, license or otherwise disclose
your specific personal information or financial information
to anyone, except that:
(i)
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As do most catalog
and Internet retailers, we sometimes use others to
perform specific functions on our behalf. When we
disclose information to these service providers, we
disclose information to help them to perform their
service. For example, in order to deliver products
to you, we must share some information. We partner
with third parties (such as the U.S. Postal Service,
United Parcel Service, and Federal Express) to ship
products, to ensure delivery, and so that we can
obtain feedback, improve the quality of our service,
and measure and improve the quality of the service
of the third party. In the example of shippers, we
provide them some personally identifiable
information such as your name, shipping address,
email, and phone number.
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(ii)
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Similarly, to help
you buy products and provide customer service to
you, we must provide your credit card number to
financial-services corporations such as credit-card
processors and issuers. When we submit your credit
card number for authorization, we use
state-of-the-art data encryption to protect your
information. (More on this below in Data Security.)
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(iii)
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We may be required
to disclose such information in response to requests
from law-enforcement officials conducting
investigations; subpoenas; a court order; or if we
are otherwise required to disclose such information
by law. We also will release personal information
where disclosure is necessary to protect our legal
rights, enforce our Terms of Use or other
agreements, or to protect ourselves or others. For
example, we may share information to reduce the risk
of fraud or if someone uses or attempts to use our
Site for illegal reasons or to commit fraud.
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(iv)
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We will not sell (or
trade or rent) personally identifiable information
to other companies as part of our regular course of
business. However, it's possible that we might
acquire or merge with or be acquired by another
company or that we might dispose of some or all of
our assets. If that happens, your personal
information may be disclosed to another company, but
that disclosure will be subject to the Privacy
Policy in effect.
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(v)
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We may share
non-personal information (such as the number of
daily visitors to a particular web page, or the size
of an order placed on a certain date) with third
parties such as advertising partners. This
information does not directly personally identify
you or any user.
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(vi)
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We publicly disclose
the name, city, and state of the weekly winner of
the Free Shoe Giveaway.
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DATA SECURITY
This Site incorporates physical, electronic, and administrative
procedures to safeguard the confidentiality of your personal
information, including Secure Sockets Layer ("SSL") for all
financial transactions through this Site. We use SSL encryption to
protect your personal information online, and we also take several steps
to protect your personal information in our facilities. Access to your
personal information is restricted. Only employees who need access to
your personal information to perform a specific job are granted access
to your personal information. Finally, we rely on third-party service
providers for the physical security of some of our computer hardware. We
believe that their security procedures are adequate. For example, when
you visit our Site, you access servers that are kept in a secure
physical environment, behind a locked cage and an electronic firewall.
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